MOTIF-MOVIE: Motifs are those elements that reinforce the central idea of the theme. In Jaws the theme is something dangerous lurking below the water. This theme is reinforced repeatedly throughout the movie with not only sharks lurking in the water, but sharks lurking on land in the form of the politicians and angry town’s people. Motifs are smaller representations of theme.
MOTIF-BUSINESS: The theme for your business or product should be reinforced repeatedly with motifs in your advertising, emails, website, in your colors, your characters, your messaging, etc. Yumble sells delicious and nutritious, ready to heat & eat food for children. Their packaging, messaging, colors, graphics, pictures, and videos reinforces the central idea of that theme with motifs.