HERO-MOVIE: The main character (protagonist) drives the story. James Bond, Indiana Jones, Ripley (Aliens) are just a few examples. Viewers root for the hero. It is the core values of the character that people love such as integrity, caring, strength, intelligence, courage and more.
HERO-BUSINESS: Who or what is the hero of your story? It could be the owner of the business, your product, or the customer. It could even be an animated character such as the Greko in the Geico commercials. The hero gives your business (or product) a desirable and relatable identity. Your hero needs core values such as integrity, caring, strength, intelligence, courage and more. Apple Computers’ core values are unsurpassed quality, service, and innovation. These values attract people and give your business a distinctive voice.