THEME-MOVIE: The theme is the central message of a story. In the movie, Titanic, love is the topic of the film, but loving someone of a different social class is the theme. The theme runs through every scene and unites each into a concise whole. Author, Robert McGee says that theme is “the purest form of a story’s meaning, the vision of life the audience members carry away into their lives.”

THEME-BUSINESS: The theme is the central message of your business or product. With Starbucks, coffee is the product category, but having a friendly atmosphere where people can sit and chill is the theme. The inviting atmosphere is the central message. It runs through every part of your business, making it a concise whole. Your business theme should be the purest form of your business meaning that customers carry away into their lives. Everything from your logo and slogan to your packaging and advertising should represent the theme of your business.

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